Snapchat loses $800 million after Rihanna calls out their offensive AD against her.

riri

I’m pretty sure you’ve all heard the latest news surrounding RiRi’s allegations against Snapchat. The singer issued a statement on her Instagram calling out Snapchat for the ad, which posed the question “Would you rather Slap Rihanna or Punch Chris Brown”. In 2009, Singer Chris Brown pleaded guilty to beating Rihanna during an argument while dating.

In the statement, Rihanna mentioned, “Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess!” the singer wrote. “I’d love to call it ignorance but I know you ain’t that dumb. You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it.” Riri’s statement caused Snapchat to lose $800 and on Friday the company’s stock closed down 1%.

Snap issued a statement  calling the ad “disgusting.” “We are investigating how that happened so that we can make sure it never happens again,” the company said.

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